Conversion Rate Optimization Means More Sales or Sales Leads

Conversion rate optimization sounds a bit ‘esoteric.’ All it really means is that your website is designed to convert as many visitors as possible into buyers or sales leads. Sounds great. But how do you do it?

It’s all about testing…

Testing is the key to optimizing your landing page design. How else will you know what is working and what isn’t? How else will you know what needs to change on your website? How else will you know if a change was effective or not? It’s all about testing…

So what kind of website testing does Design do?

Conversion rate optimization regular testing of your landing page design. The types of tests we use to determine what changes need to be made and which changes are effective include:

  • Multivariate testing (testing several different versions of a page)
  • A-B testing (testing two variations of a page)
  • Screen capture video (‘fly on the wall’ video actually records where users mouse moves on the page)
  • Proprietary methodologies (we’ve been doing this a long time. We have some of our own tricks up our sleeves)